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  1. Marketing Ethics & Society
    Marketing Ethics & Society
    Lynne Eagle
    SAGE Publications
    Ebook
    Sofort lieferbar
    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and...
    67,99 €
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  2. Social Marketing
    Social Marketing
    Lynne Eagle
    Pearson ITP
    Ebook
    Sofort lieferbar
    Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they wi...
    59,99 €
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  3. The SAGE Handbook of Marketing Ethics
    The SAGE Handbook of Marketing Ethics
    Lynne Eagle
    SAGE Publications
    Ebook
    Sofort lieferbar
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in wh...
    125,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  4. The SAGE Handbook of Marketing Ethics
    The SAGE Handbook of Marketing Ethics
    Lynne Eagle
    SAGE Publications
    Ebook
    Sofort lieferbar
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in wh...
    125,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  5. A Reader in Marketing Communications
    A Reader in Marketing Communications
    Philip Kitchen
    Taylor & Francis
    Ebook
    Sofort lieferbar
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely gl...
    73,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  6. A Reader in Marketing Communications
    A Reader in Marketing Communications
    Philip Kitchen
    Taylor & Francis
    Ebook
    Sofort lieferbar
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely gl...
    73,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  7. Marketing Communications
    Marketing Communications
    Lynne Eagle
    Taylor & Francis
    Ebook
    Sofort lieferbar
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target ma...
    54,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  8. Marketing Communications
    Marketing Communications
    Lynne Eagle
    Taylor & Francis
    Ebook
    Sofort lieferbar
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target ma...
    54,49 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  9. The SAGE Handbook of Marketing Ethics
    The SAGE Handbook of Marketing Ethics
    Lynne Eagle
    SAGE Publications
    Ebook
    Sofort lieferbar
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in wh...
    125,99 €
    Alle Preise inkl. MwSt
    In den Warenkorb Zum Merkzettel
  10. The Maverick Collection And Spanish Scandals Collection
    The Maverick Collection And Spanish Scandals Collection
    Christine Rimmer
    HarperCollins Publishers
    Ebook
    Sofort lieferbar
    The Maverick Collection and the Spanish Scandals Collection from Mills & Boon
    130,40 €
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  11. Broadening Cultural Horizons in Social Marketing
    Broadening Cultural Horizons in Social Marketing
    Rachel Hay
    Springer Nature Singapore
    Ebook
    Sofort lieferbar
    This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societa...
    149,79 €
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  12. Incredible Kratu
    Incredible Kratu
    Tess Eagle Swan & Lynne Barrett-Lee
    NYU Press
    Ebook
    Sofort lieferbar
    'This is a book for anyone who has ever thought they didn't quite fit in' -- Beverley Cuddy, Dogs Today'An uplifting and inspirational story about how one life-changing bond saved two souls' -- Hap...
    4,99 €
    Alle Preise inkl. MwSt
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